Let’s talk about…
We live in an age in which our life rhythm is dictated, and we adapt our lifestyle to this rhythm. Time has become precious and we have no more time for anything. We don’t have any time for us, our families or for our friends. Never mind to mention that we don’t even have time to think about the way we live our life. Time is money and everything has to go fast, faster, fasten.
Take time to eat? Having fun while you eat? The first thing we remove from our list when there’s no time is: TO EAT…
How often we say: “I hadn’t any time to eat today” or “I’ll hurry up for eating a little bit … ” Ok I know, sometimes it not feasible, but always? Over the time these sentences are embedded in our language.
Today the word “eat” has lost his meaning and we should rather say “feed”, absorbing nutrients that contribute to our survival. Our eating culture has been adapted to our lifestyle and Food Industry supports us by developing a large palette of cheap products that feed us:
Now we got the choice between horse-meat lasagna for 1 dollar only, “cordon bleu”, which is actually an expression for a good cook, prepared with chicken who’s never seen the sun during its lifetime. We also can buy strawberries in December, well it don’t really tastes like a strawberry but it looks like. OH, and don’t forget the “flavor” selection: Vanilla yogurt with “Vanilla flavor”, there’s no Vanilla inside, can we still remember the taste of a real Vanilla bean at all? Or “Bacon flavored” cream cheese??? However….
The list of these “fast food” products is long; we want everything, anytime and if possible at the lowest prices. But what is the real price we actually pay for? And whose costs? We don’t know anything about the origin of the products that we eat every day, or their producers or their working methods.
Lack of interest, Unconsciousness or Insouciance? To reflect about these products and our alimentation can be difficult and sometimes we do not even want an answer to that because the truth can be hard to accept… Nevertheless we should ask these questions! Isn’t there a proverb, which means:
“Tell me what you eat and I will tell you who you are…”
Good Food, should not be a matter of time or money! It is a choice, a responsibility we have towards us, towards our children, towards our environment and our health. It’s time to rebel against the dictates of “junk food”. This change starts by us.
This is the reason why I want to talk today about the word Slow Food, which is, as you can guess, the antonym of the word Fast Food. Behind this word hides a movement, which is developing itself around the world.
Slow Food began in Italy in 1986, at this time it was called “Arcigola” and headed by Carlo Pertini. In 1989, due to the spread of the Fast Food Culture, the movement decided to act against this phenomenon of fast food and adopted the name Slow Food. Today, Slow Food became an international movement that incorporates a serie of different missions like the promotion of “eco- gastronomy” and “alterconsommation”, with main objective to promote local foods and centuries-old traditions of gastronomy and food production. Conversely this means an opposition to fast food, industrial food production and globalization.
Our food culture has regressed instead of progressing. Advance means to me keeping the knowledge and refine, develop or improve in a positive direction. The food industry did not change, they just become more competitive, more profitable, faster and bigger. The expertise of our ancestors is a cultural heritage and we should preserve it. But it is not just to promote good foods that have good taste and are manufactured in accordance with nature, it is also the promotion of artisan producers who makes quality products, and should be compensated fairly. I think it is not only a movement, it a way of thinking, the way we should think.
Certainly pay 1 euro for a burger, that’s cheap, but is it really good? Milk, that may cost 40 cents per liter, is still cheaper. But how many hours of work that represents for the farmer? Yes you can get cheaper, but do not forget, that it is always on the expense of someone else. Being informed about the production and methods of the food industry makes us to an active partner in the production process! We are no longer consumers, buying is promoting the way of its production. We should give our support to those who deserve it!!
It is necessary to rethink the way we eat and particularly the way our products are produced! What matters is not how much we eat; it is the quality of these foods. Sometimes it is better to reduce consumption to let space for real quality products.
We should remember the word “EAT” and tanking time to exercise it.
We should remember the taste of all these products, the real taste of products that have been manufactured with care and love for the craft.
We should remember the real taste of Vanilla Beans, the taste of a delicious strawberry in summer or a tomato that tastes like a tomato and not like a cucumber…
Founder and President Carlo Petrini, believes “everyone has the right to good, clean and fair food.”
Good, meaning a high quality product with a flavorful taste,
Clean, meaning the naturalness in the way the product was produced and transported and
Fair, meaning adequate pricing and treatment for both the consumers and producers.
That’s right isn’t it??
Do you want more informations about Slow Food? Take a look on their website www.slowfood.com